Every restaurant's dream is to build a cult-like following around its food, but how do you make customers feel that deeply about your brand and products? In this podcast, we go inside the mind of Ess-a-Bagel's Chief Operating Officer, Melanie Frost, whose family started the famed bagel company in 1976. Melanie shares ways to grow a loyal customer base for your catering business, from crafting a strong social media presence to using local marketing tactics to create a cult-favorite restaurant. Melanie Frost is Chief Operating Officer of Ess-a-Bagel. Her family started the business in 1976 and Melanie officially took over as COO in 2013.