The Catering Feed: The Catering Growth Podcast

How to Ride the Wave of Big Data Trends in the Restaurant Industry [Podcast]

Episode Summary

With new technologies and third parties competing for customers, data is an invaluable commodity in the restaurant industry. But knowing what do with your data and the sheer amount of it may feel overwhelming. So, which big data strategies will help you grow outside the four walls to make better decisions for your brand?

Episode Notes

In this podcast episode, Tom Kaiser, editor and podcast host of Food on Demand and a senior editor at Franchise Times, discusses how to navigate big data trends and focus your strategic goals. Tune in to hear how to expand your catering business and use customer data to improve your marketing.

Episode Takeaways:

• Data allows you to stay competitive. Collecting and translating data can help you develop targeted marketing messages and differentiate yourself from the competition.
• Set simple goals. Choose one or two strategic marketing opportunities by focusing on the data that matters to your brand.
• Consider outsourcing. Many new vendors offer specialized marketing and analytics services for restaurant operators. Outsourcing lets you to focus on the customer experience and delivering incredible food.
• Build partnerships to expand your business. Whenever you work with a new third-party ordering or delivery service there's a chance to expand your customer base.